Federal-Mogul Motorparts, a leading supplier to the automotive aftermarket with more than 20 of the world’s most recognized brands, was looking for a way to expand their merchandise offerings for their company’s iconic Champion® brand and ‘Bow Tie’ logo.  After working with CMG for many years, they came to us to lead the way on a complete overhaul of their merchandise collection and brand eStore.

With the assistance of Traffic, an agency specializing in all things digital, we were able to give our clients the rebrand they were looking for. Traffic did all the heavy lifting on the UX/UI and design of the new eStore, while CMG sourced products for the new collection. Both teams collaborated on the development of the eStore using the Magento platform.

Starting with items from its Champion Motorsports Collection, the new store now offers an increased selection of products for all lifestyles, including items for babies, children, home and pets, in addition to men’s and women’s apparel such as t-shirts, hats, sweatshirts, and raingear.

“The intent behind offering these new products is to make Champion Motorsports more accessible to auto buffs, as well as other discerning consumers who appreciate the power of associating with our iconic brands,” said Laura Soave, chief marketing and communications officer, Federal-Mogul Motorparts.  “As we continue to honor our racing heritage in addition to expanding our Champion product line, this gave us the perfect opportunity to also develop our merchandise line beyond apparel to include products that can be used in daily life. We are excited to share the Champion ‘Bow Tie’ and its rich history and racing legacy with our fellow brand devotees.”

Merchandise from Federal-Mogul Motorparts’ other leading brands, including MOOG®, Fel-Pro® and Wagner®, have just been added to the eStore to round out the offerings in their branded merchandise portfolio.

To take a look at the newly designed eStore, visit buyfmgear.com.